Job Description

PPC Specialist LASCANA - It's a woman's world, part of the VENUS Fashion Inc holding, is a leading European brand offering sensual lingerie, cutting-edge swimwear, and beautiful clothing designed by women for women. We embody the perfect fusion of sensuality and expertise.

POSITION SUMMARY:

LASCANA developed into a fast-growing company in the US and is now looking for a dynamic and reliable addition in the area of Performance Marketing. If developing and managing comprehensive PPC strategies on Google and Bing excites you, and you have a passion for optimizing keywords and defining custom target audiences, we encourage you to apply. Familiarity with metrics like CTR, AOV, and ROAS is essential. This is a hybrid role, requiring 2 to 3 days per week onsite.

KEY RESPONSIBILITIES:

Develop, implement, and optimize online marketing campaigns (SEM, PLA, Display, Remarketing) to acquire new customers, enhance retention, and drive profitable sales. Manage and execute campaign adjustments on Google Ads, Bing Ads, and other online marketing platforms. Lead key initiatives and projects, including landing page testing, ad creative development, keyword research, and ad group structuring. Monitor expenditure and performance metrics, implementing corrective actions as needed. Provide data-driven recommendations for landing page and site copy improvements to boost conversions and reduce costs. Analyze trends to inform strategic decisions. Generate regular reports on KPIs, goal tracking, revenue, and other paid search metrics. QUALIFICATIONS: A minimum of 4 years of dedicated PPC experience. Proficiency with Shopping Feed Management Platforms, particularly DataFeedWatch. Experience managing extensive keyword campaigns using tools like AHREFS. Strong skills in budget reconciliation, click and conversion data analysis. Excellent analytical, organizational, project management and time management skills. Proficient with Microsoft Office, especially Excel. Self-motivated to achieve results with the ability to work independently. Bachelor's degree is preferred. Google Ads Search Certification is highly desirable. Experience in B2C e-commerce is advantageous. Venus Fashion

Job Tags

2 days per week, 3 days per week,

Similar Jobs